Tom Joyner of the Tom Joyner Morning Show (TMJS) nationally syndicated radio program stormed into Pensacola with Sybil Wilkes and J. Anthony Brown on Tuesday November 11th and Wednesday November 12th continuing their marketing trek across the country and the Gulf Coast. First the TJMS cast hit Pensacola Beach landing at Portofino Island Resort located along eight miles of untouched white sand beaches between the Gulf of Mexico and Santa Rosa Sound. Cameras and phones were taking pictures with Joyner, Wilkes, and Brown continuously for about two hours. The crowd covered the full spectrum of ages from teenagers to young adults to the Baby Boomers that reflect Joyner wide ranging appeal to the African-American marketplace making it the nation’s No. 1 syndicated urban morning show, airing in more than 105 markets and reaching nearly 8 million listeners.
The next stop for this marketing and entertainment machine was Pensacola’s Belmont/DeVilliers Business District and the Five Sisters Restaurant which duplicated the Pensacola Beach event with a larger flow of people to the area also known as “The Blocks”! The catalyst for the Tom Joyner Morning Show invasion is the Magic 106.1 Radio Station marketed as “The Classic Soul Station” celebrating station’s 10-year anniversary and adding some momentum to the first Back on the Blocks Festival in Historic Belmont-DeVilliers. The celebration is being conducted by the Cumulus owned media property with their program director Linda “Sunshine” Moorer serving as the face of the FM marketing giant.
The Tom Joyner Morning Show is a favorite urban adult contemporary, rhythm and blues, and radio talk show with a team of commentators reporting and discussing the latest news and sports of the day, playing popular songs from the 1970s through the 1990s as well as contemporary R&B hits. A graduate of Tuskegee Institute Joyner is remembered as a disc jockey in the institute’s cafeteria and a member of the singing group The DuPonts and a short run with The Commodores Band while in school. Now he plays music and manages news and comedic dialogue with his co-host Wilkes and Brown for a nationwide audience. To top off the visit by the “Fly Jock” (Joyner’s industry nick name), Escambia County Commissioner Lumon May presented a proclamation to Joyner commending him on his success and accomplishments.