Atlanta, GA ( — Atlanta-based upstart watch brand Michoud & Irish is proud to announce the release of their first offering. Michoud & Irish Watch Company is a micro-brand in the luxury timepiece market that focuses on designing and releasing limited edition luxury men’s watches in an accessible price range for the broader market. Michoud & Irish is excited to make their initial foray into this under-served market and seeks to solidify a position with the discerning consumer.

Made in Martigny Switzerland, Michoud & Irish’s first release is the Avionic-IR (Immersion Ready). Inspired by timeless designs & features that have set the standard for the luxury watch community, the Avionic-IR incorporates iconic styling with a classic rotating bezel, and top rated illuminations. Delivered with an Italian made silicone band complete with a stainless steel double clasp buckle and as an extra, a classic two-tone NATO band, the Avionic-IR has a retail price of $799.

Michoud & Irish is an African-American owned brand. The owners are Sean Williams and Will Bolling. Sean Williams is the creator and president of El Primer Mundo Cigars, which is an internationally marketed Boutique cigar brand in its 10th year of business. Will Bolling, who recently retired from the USAF as a Lieutenant Colonel, is also a partner in EPM cigars with Williams. The two are life-long friends originally from New Orleans and the name Michoud & Irish makes reference to the neighborhoods in which they grew up.

For more information on the company’s first release, visit, contact the company at, or call 877-277-8455

Avionic-IR Specifications

Diameter: 42mm

Thickness: 13mm

Movement: Swiss Automatic – 26 Jewels

Dial: Blackout with Swiss Super-LumiNova

Case: Stainless Steel 316L

Crystal: Double Sapphire

Bezel: Stainless Steel 316L, Ceramic Ring, Swiss Super-LumiNova

Case Back: Skeleton Presentation

Power Reserve: 38 Hours

Resistance: 5 ATM (50 meters)

Complications: Date

Bracelet: Italian-made silicone band with double clasp buckle & additional NATO band

Warranty: 2 Year International

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